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- do this so you don't bankrupt your business
do this so you don't bankrupt your business
this is essential for every business
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In today’s newsletter we will go over the following:
How KPIs will bankrupt your business
Making data-backed decisions always win
How you can make more money with your agency
And a whole lot more
B2B Operational Idea of the Week
Start implementing a post-mortem in your business, similar to how they perform a post-mortem on a body, to analyze what happened and what they can do to not prevent this happen
Analyze this in your business, every single month analyze your monthly goals and ask yourself the question “What would I need to do to ensure I don’t hit this goal”, then do the opposite
Here Are Some Top Links for this Week
I’ve personally seen countless businesses end up going bankrupt, both local businesses and online ones
And they all go bankrupt for the same reason, deciding without being informed off their numbers
Every business that knows their numbers rarely ever goes bankrupt
Because they can make the proper data-backed decisions that won’t ruin their business
It’s the business owner who hires a new team member when have no money, or low profit margins
It’s the business owner that doubles their adspend in hopes of doubling their revenue, even though his landing page isn’t converting
It’s the business owner who will take a month's vacation when the business is the worst it has ever been
I use the analogy of throwing darts, these business owners mentioned above, like to throw darts with a blindfold

They will just hope that things work, but that rarely does
It’s the business owner who sees the dart board that gets the bullseye
And in the business world that could mean an extra $100K or $1M or even $1B
Depending on the leverage you have
At the end of the day, the dartboard is your business, you throwing the darts is your decision, and your vision is the clarity you have in your business
You need to actually know your numbers
You need to know what your profit margins are
What your revenue month over month is
What is your client satisfaction is
What is your close rate is
What are your acquisition stats are
And so on
Only then can you make informed decisions that yield high multiples
This is what I’ve analyzed being the main driver between any business that does $100K-$1M/month and the business struggling to do $10-30K/month
If you want to get to these numbers, you must first be the business that can achieve this
Then the results will naturally come to you
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