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the only onboarding automation you'll need
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Hey.
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In today’s newsletter we will go over the following:
The exact onboarding automation you need
How to make it custom for you
Setting yourself up for success
And a whole lot more
B2B Operational Idea of the Week
Leverage work forms in your agency, set a timer for 1 hr, and after every hour fill out the form going over what you did, then take a break for 10 minutes, and start the next hour
Better to do this in the morning, and this work should be focused on moving your business forward, and not client work
Here Are Some Top Links for this Week
Automate your agency
Manychat automations to use in your agency
Use chatgpt 4o in your biz
CRM to use in your agency
Leverage AI to make more $$$
Deep Dive
Onboarding is often something that many people will give you mixed opinions on
Either it’s good to do it manually because it gives a personal approach
Or is it good to do it automatically, because it saves time and makes things seamless
But rarely do people talk about using both
Using the best of both worlds
Having some manual parts to give that personal touch
And automating the rest to make it very seamless
Ideally, a good rule of thumb is only to do the manual tasks that yield high ROIs
For example, it makes sense to manually welcome the client or send them a gift
Instead of doing it automatically
And it makes sense to automate creating Google folders, docs, and slack channels, rather than doing it manually
The things that yield a high ROI should be manual because it’ll position you as more of an expert and set their expectations even higher
Usual onboarding flows follow this framework:
Trigger: CRM - moving them to Closed stage
Send welcome email
Create slack channels
Send contract over
Invite team members to the Slack channel
Notify the team of new client
Create a Google folder & resources
Add client to your Project Management System (PMS)
Send a welcome message in Slack
Add onboarding tasks to your PMS
And then from there depending on your niche, you can go a bit more in-depth
For example, for a creative agency, they’ll want to create specific folders within the software
Select creators and so on
But this general onboarding flow will get you 90% of the way there
From here you just finish what you do in your due diligence and you’re golden
What you’ll end up noticing as you test it as clients will respond to specific steps in a certain way
They might be mad about the contract being sent automatically
Or that the welcome message it to automated and not personal
It’s worth noting you should only listen to clients who fall into your ICP
Their feedback is worth it
From there based on good feedback you modify your onboarding process so that after each client it gets better and better
This will allow you to create a seamless process that yields the highest results possible/
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